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LIVING BRANDS : OF BRANDS AND WHY THEY COME TO LIFE

Chris Farmer

IzdavačKomshe
Žanr Nauka, Popularna nauka, Stručna literatura

1.782 rsd

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Addressing those hard-to-answer questions that lead many brand managers to change careers, Living Brands takes a no-nonsense view of what brands are, what they mean to us, and why we need them so much.
The brand, according to Chris Farmer, is a living thing. It is an entity endowed with all of the attributes of a human being. It has a personality, character, attitudes, and feelings. And we give our brands all this and more.With long experience in brand sales, marketing, and communications, he has authored numerous blogs on communications and branding and is the author of two other books, Grumpy in Belgrade and Grumpy in Belgrade: The Prehistory, light-hearted observations of life in Belgrade, which has been his home since 2002.

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Ko je autor knjige „LIVING BRANDS : OF BRANDS AND WHY THEY COME TO LIFE“?: Chris Farmer
O čemu govori knjiga „LIVING BRANDS : OF BRANDS AND WHY THEY COME TO LIFE“?: Addressing those hard-to-answer questions that lead many brand managers to change careers, Living Brands takes a no-nonsense view of what brands are, what they mean to us, and why we need them so much.The brand, according to Chris Farmer, is a living thing. It is an entity endowed with all of the attributes of a human being. It has a personality, character, attitudes, and feelings. And we give our brands all this and more.With long experience in brand sales, marketing, and communications, he has authored numerous blogs on communications and branding and is the author of two other books, Grumpy in Belgrade and Grumpy in Belgrade: The Prehistory, light-hearted observations of life in Belgrade, which has been his home since 2002.
Koji je žanr knjige „LIVING BRANDS : OF BRANDS AND WHY THEY COME TO LIFE“?: Nauka, Popularna nauka, Stručna literatura
Koji je izdavač knjige „LIVING BRANDS : OF BRANDS AND WHY THEY COME TO LIFE“?: Komshe
Koji je broj strana knjige „LIVING BRANDS : OF BRANDS AND WHY THEY COME TO LIFE“?: 268
Koji je povez knjige „LIVING BRANDS : OF BRANDS AND WHY THEY COME TO LIFE“?: Broširani povez
Koji je ISBN kod knjige „LIVING BRANDS : OF BRANDS AND WHY THEY COME TO LIFE“?: 978-86-86245-45-8
Koje je pismo knjige „LIVING BRANDS : OF BRANDS AND WHY THEY COME TO LIFE“?: latinica
Koja je godina izdanja knjige „LIVING BRANDS : OF BRANDS AND WHY THEY COME TO LIFE“?: 2021
Da li je knjiga „LIVING BRANDS : OF BRANDS AND WHY THEY COME TO LIFE“ trenutno dostupna za kupovinu?: Da, knjiga je trenutno dostupna.
Koja je cena knjige „LIVING BRANDS : OF BRANDS AND WHY THEY COME TO LIFE“?: Cena knjige je 1.782 rsd
Koje još knjige postoje u ponudi od autora knjige „LIVING BRANDS : OF BRANDS AND WHY THEY COME TO LIFE“?: PASSING GO

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